About

Me and Mine

I’m Jehoshua Kilen, a family man from Tacoma Washington.  My passion is for teaching and discovering the way things work, the underlying patterns that connect us all.  Recently I started reading a crap load of business, marketing, and branding books (official count of a “crap load” is still being measured, but recent estimates have put it around 200 or so in the past year) and I’m fascinated by the entire industry.

I’ve learned quite a bit these last few years, and I can safely say I know more than the average business owner about how to have a conversation with current and future customers.  And they are conversations, not advertising or marketing tactics, just the business and the customer communicating. Simple, yet incredibly difficult.

It just seems that the world is simplifying as it gets more complicated.  We can become more ourselves and interact the way we have always wanted to, and now the only crushing choice is “how?”  Businesses have the same choice but with the added problem of creating an identity with values and character.  It is all very exciting to me.

I see changes coming on the horizon.  “Marketing” as it has been practiced will not be enough and our understanding of business and company structure must mature, it must grow up.  “Marketing” is almost stripped of any meaning.

We all have an amazing opportunity to create something extra ordinary, to develop the personality and soul of our companies.  We are the architects and designers of the story surrounding our creations.

How that personality communicates and whom it communicates with are integrated into “who” your business is.  What is your company story? What is your company’s soul? Have you created a company personality or is it being created for you? This conversation will be about the growth and creation of business soul, story, and personality.  Please join and contribute, I would love to have you in the conversation.